Privacy Policy

Introduction

This Privacy Policy explains how Bored World (“Bored World,” “BORED,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit our website, place an order, sign up for updates, contact us, or otherwise interact with our store.

This Privacy Policy applies to our website and online store. Bored World is based in the Netherlands and sells and ships within the European Union and selected international destinations. Available shipping countries, delivery options and costs may vary and are shown at checkout.

Who We Are

Bored World
De Wel 44
3871 MV Hoevelaken
The Netherlands

Contact email: Welcome@boredwrld.com

If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us at the email address above.

Information We Collect

We may collect personal information that you provide directly to us, information that is automatically collected when you use our website, and information that is created when you place an order or interact with our services.

This may include:

• Name
• Email address
• Phone number
• Billing address
• Shipping address
• Order details
• Payment-related information
• Customer support messages
• Marketing preferences
• IP address
• Device information
• Browser type
• Website activity
• Cart and checkout activity
• Cookie identifiers
• Approximate location
• Interaction with emails, ads, or our website

We collect this information when you place an order, sign up for our private access list or newsletter, contact us, browse our website, use checkout, or interact with our marketing.

Payment Information

Payments are processed through third-party payment providers. We do not store full payment card details on our own systems.

Our payment providers and payment methods may include Shopify Payments, Shop Pay, Visa, Mastercard, American Express, Maestro, UnionPay, Apple Pay, Google Pay, iDEAL and other payment methods shown at checkout. We may also use Mollie in the future.

Payment providers process payment information according to their own security and privacy practices.

How We Use Your Information

We use personal information for the following purposes:

• To operate our website and online store
• To process and fulfill orders
• To confirm payments
• To ship products
• To provide order updates
• To handle returns, refunds, complaints, disputes, and customer service
• To manage private access, waitlists, drops, product launches, and early access
• To send marketing emails, where permitted
• To send SMS marketing, if we offer this and you have given consent where required
• To improve our website, products, services, and customer experience
• To analyze website performance and marketing results
• To personalize content, ads, and offers
• To prevent fraud, abuse, unauthorized activity, bot activity, and payment issues
• To comply with tax, accounting, legal, and regulatory obligations
• To enforce our terms, policies, and rights

Legal Bases For Processing

Where required by applicable law, including the GDPR, we rely on one or more of the following legal bases:

• Performance of a contract: to process, fulfill, and deliver your order.
• Consent: for marketing emails, SMS marketing, certain cookies, and other activities where consent is required.
• Legitimate interests: to operate and improve our business, prevent fraud, understand website performance, communicate with customers, and protect our brand and services.
• Legal obligation: to comply with tax, accounting, consumer protection, and other legal requirements.

Marketing Communications

If you sign up for our private access list, newsletter, early access updates, product drop alerts, or marketing communications, we may use your email address to send you updates about Bored World, product releases, private access, limited drops, promotions, and brand news.

We may use Klaviyo for email marketing, customer communication, sign-up forms, and email performance tracking.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails.

If we offer SMS marketing, we will only send SMS marketing where permitted and where you have provided the required consent. You can opt out by following the instructions in the SMS message.

Even if you unsubscribe from marketing, we may still send service-related messages, such as order confirmations, shipping updates, customer support replies, refund updates, or important legal notices.

Cookies And Tracking Technologies

We use cookies, pixels, tags, and similar technologies to operate our website, remember preferences, analyze traffic, improve performance, support checkout, and measure advertising.

Cookies and similar technologies may be used for:

• Website functionality
• Cart and checkout functionality
• Security and fraud prevention
• Analytics
• Personalization
• Advertising and retargeting
• Measuring marketing performance

We may use tools such as Shopify analytics, Meta advertising tools and Klaviyo tracking technologies.

Depending on your location, you may be able to manage your cookie preferences through our cookie banner, privacy settings, or your browser settings.

You can also adjust your browser settings to block or delete cookies. However, some parts of the website may not work properly if cookies are disabled.

Sharing Your Information

We may share personal information with trusted third parties that help us operate our business and provide services to you.

These may include:

• Shopify, as our ecommerce platform
• Payment providers, including Shopify Payments and other available payment methods
• Shipping and fulfillment partners
• Sendcloud
• Delivery carriers, including PostNL, DHL, DPD, or other carriers depending on the shipment
• Email marketing providers, including Klaviyo
• Advertising platforms, including Meta
• Analytics and website performance tools
• Fraud prevention and security providers
• Customer support tools
• Professional advisers, such as accountants, lawyers, and consultants
• Government authorities, regulators, or law enforcement where required by law

We only share information where necessary for the purposes described in this Privacy Policy or where required by law.

We do not sell your personal information for money.

Some privacy laws may define certain advertising, retargeting, analytics, or data sharing activities as a “sale,” “sharing,” or “targeted advertising.” Where required, we will provide options to opt out of such activities.

Shipping And Delivery

To deliver your order, we share necessary order and shipping information with shipping and fulfillment partners.

This may include your name, shipping address, email address, phone number, order details, delivery preferences, and any information required by the carrier or customs authorities.

We may use Sendcloud and carriers such as PostNL, DHL, DPD, or other carriers depending on your location and the selected shipping method.

International Orders And Customs

If your order is shipped outside the European Union, your personal information may be shared with carriers, customs authorities, payment providers, or other parties where necessary to process delivery, customs documentation, duties, taxes, fraud prevention, or legal compliance.

Customs duties, import taxes, handling fees, or local charges may be processed by third parties such as carriers, customs authorities, or payment providers according to their own policies.

International Transfers

Bored World is based in the Netherlands. Some of our service providers, such as ecommerce, payment, marketing, analytics, advertising, security, or shipping providers, may process or store personal information outside the European Economic Area.

Where required by applicable law, we use appropriate safeguards for international transfers, such as contractual protections, data processing agreements, standard contractual clauses, adequacy decisions, or other legally recognized transfer mechanisms.

Data Retention

We keep personal information only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

We generally retain order and transaction records for up to seven years for tax, accounting, legal, and administrative purposes.

We may also retain information for longer where necessary to handle disputes, chargebacks, fraud prevention, legal claims, customer service issues, returns, refunds, or compliance obligations.

Marketing data is kept until you unsubscribe, withdraw consent, or request deletion, unless we have another legal reason to retain certain information.

Security

We take reasonable technical, organizational, and administrative measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no online service, website, payment method, or method of transmission is completely secure. We cannot guarantee absolute security.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate or incomplete information
• The right to request deletion of your information
• The right to object to certain processing
• The right to restrict certain processing
• The right to withdraw consent
• The right to data portability
• The right to opt out of direct marketing
• The right to opt out of certain sale, sharing, or targeted advertising activities where applicable
• The right to lodge a complaint with a privacy authority

To exercise your rights, contact us at Welcome@boredwrld.com.

We may need to verify your identity before responding to your request.

European Users

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you may have additional rights under applicable data protection laws.

The data controller for your personal information is:

Bored World
De Wel 44
3871 MV Hoevelaken
The Netherlands

Email: Welcome@boredwrld.com

Where we process your information based on consent, you may withdraw your consent at any time. This does not affect processing that took place before your withdrawal.

If you believe we have not handled your personal information properly, you may contact us first. You may also have the right to lodge a complaint with your local data protection authority.

Children’s Privacy

Our website and products are not intended for children under the age of 16.

We do not knowingly collect personal information from children under 16. If you believe that a child has provided us with personal information, please contact us and we will take appropriate steps to delete the information.

Third-Party Links

Our website may contain links to third-party websites, platforms, or services.

We are not responsible for the privacy practices, content, or security of those third parties. We recommend reviewing the privacy policies of any third-party websites or services you use.

Social Media

If you interact with us on social media platforms, those platforms may collect and process personal information according to their own privacy policies.

We are not responsible for how social media platforms process your personal information.

Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, legal requirements, or privacy practices.

The updated version will be posted on this page with a new “Last updated” date.

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